Your external creative team for social that sells.

Find the content
that sells.
Then scale it.

We plan the strategy, direct the content, brief creators and run paid social for fashion, jewellery, beauty and lifestyle ecommerce brands.

Book a Social Growth Audit ↗
Rose and Nancy Copenhagen Fashion Week campaign
Rose & Nancy3.2×Meta purchase ROAS · 3 months

London · Fashion · Organic to paid

ORGANIC SIGNAL✦PAID VALIDATION✦REVENUE INSIGHT✦ORGANIC SIGNAL✦PAID VALIDATION✦REVENUE INSIGHT✦

00 / THE THESIS

See what people respond to.
Turn it into paid creative.
Spend more on what sells.

Most agencies treat organic content and paid social as separate jobs. We connect them. What works organically becomes paid creative, and sales data decides what we make next.

01 Fashion · London

Hero case study

Rose & Nancy

Rose & Nancy had strong content, but organic social and Meta were working separately. Neither was consistently driving sales.

Founder-led Rose and Nancy content
Founder-led storytelling
Rose and Nancy seasonal campaign
Organic insight → paid creative

The work

We identified which organic posts were already working, turned those ideas into ads and tracked which creative generated purchases.

3.2×average Meta purchase ROAS
April to June 2025
69%lead-generation increase
27%email open-rate increase
Verified June snapshot

£1,453.85 Meta-attributed purchase revenue from £455.60 purchase-campaign spend · 15 purchases.

Source: Meta Ads Manager. Lead-generation and awareness spend excluded.

THE SOCIAL BREW STUDIO SYSTEM

Creative instinct.
Commercial discipline.

01

Read the signal

Find the organic messages, formats and offers already earning attention and intent.

02

Build the creative

Turn those signals into social, creator and paid concepts built around one commercial goal.

03

Test for revenue

Use Meta to validate creative against acquisition metrics, not taste, likes or guesswork.

04

Scale the winners

Feed the result into the next creative cycle and put budget behind what consistently converts.

02 Ogilvy · FMCG · India

1.2M+ organic views

Coca-Cola& Sprite

For Coca-Cola and Sprite, I created social content around live sporting and cultural moments. The campaigns earned more than 1.2 million organic views.

Coca-Cola Durga Puja campaign
Coke Studio Sonchadi campaign
Sprite India campaign

03 Fintech · London

793% impression growth

FAM

A pre-launch content system spanning founder-led LinkedIn, Instagram and editorial storytelling.

FAM founder-led LinkedIn content
FAM launch campaign

04 Hospitality · Sydney

56% engagement increase

FarinaPizzeria

Creator-led, staff-led and customer-focused content that gave a neighbourhood venue a warmer, more recognisable voice.

Farina Pizzeria food and wine content
Farina Pizzeria staff-led reel
Farina Pizzeria creator content

THE FLAGSHIP SPRINT

The 90 Day
Social Growth
Sprint

Three months to find what your audience responds to, turn the strongest ideas into paid creative and put more budget behind what drives sales.

Talk to us about the sprint ↗
01

Commercial and creative diagnosis

02

Organic social strategy

03

Creative direction and creator briefs

04

Meta creative testing and management

05

Weekly performance reporting

06

Your next 90 day growth plan

Ad spend, creator fees and production are scoped separately.

ONE SENIOR LEAD · SPECIALISTS WHEN NEEDED

One point of contact.
A team built around the work.

Every account is led by Shreya Sharma, with eight years of experience across India, the UK and Australia, including Coca-Cola and Sprite at Ogilvy.

When the work needs local shoots, creators or specialist production, Social Brew Studio brings in the right partners and keeps the whole campaign connected.

AustraliaUnited KingdomIndia
“Shreya has a rare sense of what works on each platform and works backwards from results.”Uvesh Vaswani · CEO, FAM · Techstars ’24